A couple of years ago, I got an out-of-the-blue licensing sale for one of my photos by a major advertising company. They found the image via a web search, and I quickly discovered that photo and blog post names strongly influence successful web searches. In geeky computer-speak, I’m talking about search engine optimization.
Yes, I know it is Monday morning, and our weary bodies are adjusting to Daylight Saving Time. So you are probably wondering what I am babbling about. Pardon the pun, but bear with me.
I routinely look at my blog statistics to discover what search words are used by the web traffic. One of the common search phrases for my blog is “polar bear tail.” It seems that people (probably schoolchildren) are curious about whether a polar bear actually has a tail. To clear up the mystery once and for all, the answer is yes, they do. In a December 2012 blog post, I featured this photo of a (very cute) polar bear tail as proof.
Since I named the photo and the blog title to exactly describe the subject matter, this image has turned out to be quite popular with the major Internet search engines. In fact, it is the very first photo that currently shows up in a "polar bear tail" image search on Google, Bing, and Yahoo. How funny!
So now you have learned two things this morning: Polar bears have tails. And, blog/image titles greatly influence web searches.